I'm agree with you that future for each one of us is unpredictable, but world-wide trend is something we can actually predict.
First of all, Youtube is the big social network with millions of people around the world watching videos. If there are almost 500 million views in only 3 months, it shows a huge popularity of this music video and the artist by itself. The video was even shared by several Western celebrities: T-Pain, Katy Perry, Britney Spears, Tom Cruise. Nelly Furtado and Maroon 5 made covers on "Gangnam Style". If they did it, they liked it without doubts. Moreover, the music video appeared on CNN International, so it gained more popularity around the world.
Secondly the style of the song is suitable to the world trend. Like you said: "hilarious music video", but what do people actually need nowadays? Maybe exactly those kinds of music videos? To have fun and don't think about problems. I think people totally fed up with serious faces and heavy lyrics with deep meaning. Hilarious dance? Why not? Even if it's easy and funny, but it's reachable dance for most people in the world who can't dance so good. Turn on Gangnam Style and just do it. Nothing hard, just repeatable moves, which are good for our lazy bodies sometime.
Finally, even if the whole music video seems to be stupid and meaningless. Actually it has unseen and amazing meaning in it. First of all, I want to give you some background information. Gangnam is luxurious neighborhood which covers only 15 square miles in the heart of Seoul, but it's wealth capacity is $84 billion=7% of the whole country's GDP. It's the "valley of millionaires". The whole South Korea's problem is that everyone there in the pursuit of wealth and money. People forget about valuable things of their own lives. Instead of paying only $2 for lunch and $7 for Starbucks to look rich, people should firstly think do they really need to spend so much money on just cup of coffee. Like in PSY's lyrics, he says "a guy who one-shots his coffee before it even cools down", people are so obsessed with showing off nowadays.
In conclusion, I would like to say. This song is not just about "horse dance" and "hey sexy lady", it is about how "to show" the problems of society.
For reference, here is the article which says about my third argument: http://www.theatlantic.com...
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